Understanding, Creating, and Delivering Value
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E-mail Marketing
Proven Method of Direct Marketing
For every dollar spent on e-mail marketing campaigns in 2003,
e-mail generated $15.50 in sales, consulting firm, Winterberry
Group, reports. This is 17% more than direct mail even though
marketers spend 23 times more money on direct mail than on
e-mail. E-mail also drove 73% more sales per marketing dollar
than did telemarketing, which generated $8.94 per marketing
dollar spent.
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$1 Spent = $15.50 Earned
17% More Cost Effective
than Direct Mail
73% More Cost Effective
than Telemarketing
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Constant Contact®, Do-It-Yourself Email Marketing® is the leading web-based email marketing service for small businesses and associations. Constant Contact makes it easy and affordable to build and manage permission-based email lists, create and send eye-catching HTML email newsletters, announcements and promotions, and track email campaign results. Over 25,000 businesses use Constant Contact to communicate and develop profitable relationships with their prospects and customers!
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"From the very first month
I've had dramatic and
delightfully unexpected results."
Betsy Harper, CEO
Sales & Marketing Search
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If you're interested in harnessing the power of e-mail as a marketing vehicle,
then contact Tim Wallace today.
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